What is The Darlington Experiment 2.0?

It's a fun web-based 'experiment' to increase the positive perceptions of Darlington using social media sites. We aim to reach people all over the UK and beyond and put Darlington on the national map for all the right reasons. And it's power to the people of Darlington because we're not interested in a corporate version of why the town's great, we want your own personal version.

Everyone who lives in Darlington knows it's already got a great history of innovation and creativity - not only in engineering terms but also with regard to the arts, culture and all kinds of other things.

What we want you to do is think about the things that interest and inspire you on a personal level and get to work filming them to share with us and the rest of the world.

The subject matter could be almost anything. What about interviewing your Grandad about growing veg on his allotment? Maybe you'd like to promote your own band and produce a demo film? You could have a burning desire to share your tips at how we can all be a little bit 'greener'? Or maybe you just want to show us the place or person that makes you smile everyday? You might have a business that's extra special or you might just want to say hello to the world. The choice is yours because it's your Darlington.

 
 
Lab Rats

Lab rats

We've also got our very own volunteer Lab Rats, an affectionate term for a band of keen young volunteers who'll be on hand at Darlington Experiment 2.0 events to help people upload their films to the internet. Drawn from local schools, the youngsters will have their own special Lab coats emblazoned with the DX2 logo. They'll also be answering questions from anyone who's having problems getting started.

 
 

Sounds interesting! How can I get involved?

Take your camera, point your camera, film something, upload the resulting film to a social media site such as YouTube, Flickr, Twitter and the like. It's a piece of cake, honestly!

To make sure your stuff becomes part of The Darlington Experiment 2.0 (we call it Dx2 for short) you can 'tag' it when given the choice with the following words: 'darlington experiment darlingtonexperiment dx2', like so:

Tagging a video on YouTube

Remember to add your own tags in addition to the Dx2 ones!

For more information see our how to page

Interact!

Note: you'll need an account on these sites but signing up is fast, free and easy.

 
 

Dxting

Dxting vb 1. combining the atoms of social media to come up with your own formula of what life is like when you live, work or play in Darlington, UK 2. using web videos, internet photos and online comments to showcase all things related to Darlington, County Durham, UK

Any respectable social media site must have a shorthand phrase for taking part. For example, if you post updates to a blog, you're blogging, and when you add comments to Twitter, you're tweeting.

Now, when you take part in the The Darlington Experiment 2.0, you can say you're Dxting!

Dxting basically means you're conducting your own experiment - combining the atoms of social media to come up with your own formula of what life is like when you live, work or play in Darlington!

So come on and get Dxting with your own Darlington-themed tweets, videos, photos, blogs and whatever else you can think of!

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